Products Personalized For You

Welcome to Beautywise!

Are you looking for products that really work for your specific type of hair?

I've been in the beauty industry for over 30 years and have learned the chemistry behind hair product ingredients and the effects each one has on all different hair types. Because I want to help people solve their hair care needs, I decided to create a website that has beneficial hair care tips, videos, and my top performing products all in one place to help you choose what is best for YOU!

Get Your Personalized Hair Product Prescription!

If you'd like even more personal attention, you can TEXT me at 239-776-4350 and set up a one-on-one consultation call with me to make sure we get the exact prescription of products that are perfect for you.
($39 Consultation Fee)
Text me at 239-776-4350 to schedule your consultation.

Dana's Best Sellers of the Month

DON'T MISS OUT ON THE HUGE IDEN SALE GOING ON! Get them before they're gone!

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Healthy Products that make you look amazing!

We have products for every hair problem. Find your solution below.

Frizzy Hair Problem? Use These!

Your hair needs essential fatty acids and moisture for nourishment. Sealers lock them in as well as protect hair from environmental toxins and humidity.

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Dry & Damaged Hair? Use These!

Your hair needs lots of moisture as well as protein for strength to repair, replenish and rebuild. Sealers, thermal protectants and leave in conditioners are important to protect hair from more damage. Use as little heat as possible and stay away from products with alcohol.

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Flat & Limp Hair Issues? Need Volume? Use These!

Flat and Limp hair needs protein for strength and to plump it up. Products with alcohol are ok and will help add volume and hold to your style. Expand will leave hair shiny and looking twice as thick.

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Need Some Shine? Use These!

Shine to your hair comes from essential fatty acids and moisture that comes in the form of oils, cream conditioners, and spray in conditioners. Styling products that seal the hair and add reflection work excellent to create shine as well.

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Hair Loss Issues? Use These!

Iden's incredible products create an environment that nourishes the hair as well as treats the scalp to promote healthy hair growth. It naturally invigorates hair follicles and promotes healthy blood circulation as well as balances and protects scalp's moisture.

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Color Fading Too Fast? Use These!

It is extremely important to clarify your hair before you have it colored. You do not paint a dirty wall so why would you add pigment to dirty hair? Your hair and skin have a pH of 4.5 to 5.5 so making sure your at home products are in that range is critical for color retention. Also, using leave in conditioners and hats when in the sun will prevent fading.

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Need Gray Coverage? Use These!

If your hair stylist is not clarifying your hair before coloring it, you will need to do it at home before going in. There are silicones and sealers in many products that block color penetration so they need to be removed. Using shampoos with a pH of 4.5 to 5.5 on a regular basis and a color safe clarifying shampoo weekly or every 2 weeks will make hair receive and keep color much better.

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Brassy Hair Issues? Use These!

Get rid of unwanted Yellow/Orange tones with purple pigmented toned shampoos. Blondes, brunettes and even cool toned red heads who go brassy will benefit from using a purple shampoo every day or whenever needed in their at home regimen. (everyone's need differs)

Everyone needs a clarifing shampoo. Use These!

Color safe clarifying shampoos remove buildup like minerals, metals, medications and styling products. Regular use keeps hair shiny, bright and healthy looking. Depending frequency of shampooing, clarifying 1 time a week or every 2 weeks is recommended. Every time you swim in a pool or ocean water, use clarifying shampoo

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  • I found Dana's video on Youtube and then bought the products she recommended and I'll never go back to the cheap "good smelling" products again.  My hair looks amazing!
    Mia T. 
  • Thank you so much Dana for your videos and personal help with my skin.  I've had so many compliments!
    Anne S. 
  • Dana's knowledge is amazing!  Her video changed my mind on almost all the products I was using and now my hair has never looked or felt better!
    Lori B. 

Style & Product Videos

  • Hair Style & Product Videos

    The WHY behind the Styles & Products.

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  • Makeup Application & Product Videos

    The WHY behind the Applications & Products.

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  • Skin Care Tips & Product Videos

    The WHY behind the Applications & Products.

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I'm Your Personal Certified Salon Specialist

I am excited to help you discover the best and safest products for your hair, skin and health. I have been in the salon industry for over 30 years and continue to stay educated in the ever changing world of hair and skin care products.
I am an American Board Certified Hair Colorist (ABCH) and I have created "BeautyWise by Dana" to share my recommendations and how to use them at home. Check out my videos for quick explanations and demonstrations and my favorite products. Stay beautiful, inside and out!